NESTLÉ ABUELITA
Abuelita, Authentic Mexican Chocolate, it's almost a Mexican icon. It's very interesting working for brands with this heritage weight. We work continuously following the Mexican lifestyle guidelines, but also adding a little twist since our main consumer is latino market living in the US; my favorite ;). I think we got the formula.
DIGITAL CONTENT
Type Digital
Season 2013-Ongoing
Promo Product All Abuelita products.
Strategy Bring the tradition to another level.
Communication Mexican traditional lifestyle with a US touch
Assets Digital
Style Keys Brand Heritage, lifestyle and appetite appeal.
warm up with abuelita campaign
Type In Store
Season Winter 2016-Ongoing
Promo Product All Abuelita products
Strategy In store promo connected to social media and digital.
Communication Extremely appetite appeal in a lifestyle situation, and points of the Mexican brand heritage
Assets POS, Shippers, and social media assets.
Style Keys Extremely appetite appeal combined with family/friend moments.
GRAMMY'S LATINO campaign
Type Digital and Print Ad
Season Grammy's Latinos 2015
Promo Product All Abuelita products
Strategy Get involve with the actual music scene.
Communication Show the presence of Abuelita in the artist's relax or inspiration moments.
Assets Print Ad and Social Media
Style Keys Lifestyle image
