NESTLÉ ABUELITA
Evergreen campaigns
Abuelita hot chocolate is pure nostalgia in a mug. So when we took on the challenge of building new evergreen campaigns, we knew we had to honor that deep-rooted heritage while bringing something fresh to the table. Our mission was to create a cultural connection that lasts all year long—not just during the holidays. We started by designing standout in-store POP displays to grab shoppers right at the shelf, and then translated that exact magic onto digital platforms. Every single idea was built to hit home with the Hispanic market, blending modern brand engagement with the comforting, timeless tradition that makes Nestlé Abuelita a staple in our kitchens.
cultural moments campaigns
Nestlé Abuelita isn’t just a brand for the U.S. Hispanic community—it’s a piece of home. Because the brand’s heritage is so deeply woven into the culture, our strategy was to ensure Abuelita was right at the center of every major cultural moment. From sponsoring the Latin Grammys to creating high-visibility, dedicated campaigns for Día de los Muertos, Christmas, and Día de los Reyes Magos, we brought these traditions to life. We took the emotional heart of these celebrations and built comprehensive in-store POP experiences and digital activationsthat resonated deeply with families, keeping the brand's rich legacy alive all year round.
recipes
When it comes to Hispanic kitchens, Nestlé Abuelita is way more than just a drink—it’s a secret ingredient. While everyone knows it makes a cozy mug of hot chocolate, it’s also the rich, complex flavor behind some of the community’s favorite sweet and savory dishes. Our team was tasked with bringing this culinary versatility to life. Working hand-in-hand with professional recipe developers and food stylists, we captured stunning photography and step-by-step recipe content optimized for digital platforms and the official Nestlé recipe site. We took traditional flavors and modern twists, making sure every dish looked just as comforting and mouth-watering as it tasted.
