COFFEE-MATE
When Coffee-Mate launched its special edition packaging in support of Star Wars: The Force Awakens, it stood out as one of the most visually compelling franchise collaborations in recent memory. As a lifelong Star Wars fan, securing the opportunity to bring this high-profile campaign to life was a dream project. Our team drove the campaign rollout, beginning with the teaser experiential campaign that built anticipation for both the limited-edition Star Wars line and the brand's holiday seasonal flavors. This dual-focused teaser phase culminated in a major launch event at Nestlé’s US headquarters. Taking direct inspiration from the iconic packaging, the event featured interactive photocalls alongside franchise-themed culinary creations like "Death Star Danishes" and "Princess Leia Cinnamon Rolls."
To sustain this momentum at retail, we designed and executed an extensive suite of in-store point-of-sale (POS) elements, including eye-catching refrigerator clings and aisle violators, bridging the gap between experiential fandom and high-impact retail conversion, mostly focused on the new holiday flavors that were part of the seasonal portfolio campaign.
