UNILEVER
f&B brands
Concept and art directed all the Food and Refreshments e-commerce design team. Developed 7OA and 1+ templates for prominent brands, including Breyers, Knorr, Tazo, Talenti, and others, ensuring alignment with brand standards and strategic objectives. The content that we created was used also on their social channels.
ACD: Jia Chen
Sr. AD: Ana Soriano
Copy: Erin Mitchell and Charles Poladian
Lead Designers: Jennifer Mak and Mauricio Cantillo
HELLMANN'S
Hellmann's brand creative style focuses on highlighting the authenticity and quality of its ingredients, especially when it comes to freshness. Their messaging often emphasizes the use of simple, high-quality, and sustainably sourced ingredients, such as eggs, oil, and vinegar, to create products that feel natural and wholesome. Through vibrant, mouth-watering visuals and direct, down-to-earth language, Hellmann's reinforces its commitment to freshness, positioning its products as the foundation of delicious, everyday meals. The brand's creative style fosters a sense of trust and reliability, reminding consumers that fresh ingredients make all the difference in taste, and encouraging a closer connection to the food they eat.
TAZO
TAZO's creative style is bold, eclectic, and inspired by global culture. The brand embraces a rich tapestry of colors, patterns, and flavors that draw from diverse traditions and mystical experiences. TAZO's design aesthetic often incorporates vibrant, earthy tones and whimsical, intricate illustrations, reflecting the natural ingredients and the exotic origins of their teas. Their marketing and packaging evoke a sense of adventure and curiosity, inviting consumers to explore new tastes and perspectives. With a focus on creativity and authenticity, TAZO communicates a sense of wonder and exploration, encouraging customers to indulge in both the flavors of the world and the stories behind them.
KNORR
Knorr's creative style is rooted in simplicity, warmth, and flavor, focusing on bringing out the essence of natural ingredients in every dish. Their branding emphasizes wholesome, home-cooked meals that evoke a sense of comfort and tradition, often paired with modern, vibrant visuals. Knorr's marketing strategies highlight accessibility and versatility, presenting their products as essential tools for anyone looking to elevate everyday cooking. Through storytelling, they celebrate diverse cuisines and cultures, making the brand feel global yet deeply personal. Their use of fresh ingredients, bright colors, and engaging narratives fosters a connection with consumers, inspiring them to experiment in the kitchen and enjoy the process of cooking together.
