LOVE HOME & PLANET

As part of the team behind the Unilever's Love Home and Planet brand launch, I played a pivotal role in conceptualizing, designing, and executing the brand’s digital presence. This involved close collaboration with cross-functional teams, including UX designers, developers, writers, SEO specialists, and social media strategists, to ensure the website and content aligned with both user needs and brand goals.

website

My responsibilities included:

Organizing the Product Portfolio: I structured the entire product catalog, organizing the products into clear, easy-to-navigate categories that guided users to the right solutions based on product type, scent, and environmental benefits. This made the website not only aesthetically pleasing but also highly functional.
Collaborating with Developers and UX Designers: Ensuring that the site was responsive and provided a seamless user experience across devices was a priority. I worked closely with the developers to implement best practices in web design, while the UX team and I used consumer insights to improve site flow and functionality.
SEO Strategy: I worked alongside the SEO team to optimize the website's content, ensuring that it ranked well for relevant keywords and drove organic traffic. This collaboration ensured that our launch reached the target audience effectively.

SOCIAL

Beyond the website, I took a hands-on approach in shaping the Love Home and Planet social media presence. Recognizing the importance of maintaining a consistent visual style across platforms, I worked on the design and strategy for the brand’s Instagram feed, including:

Designing Instagram Templates: I developed a comprehensive set of social media templates that became the cornerstone of the brand’s digital presence. These templates were designed to be adaptable, ensuring that the Love Home and Planet Instagram feed remained visually cohesive while allowing for flexibility in content creation. The templates included specific design elements like color schemes, typography, and image framing that reflected the brand's eco-conscious and natural ethos.

Creating Consistent Content: Along with the templates, I established a style guide for the types of content that would be shared on social media. This included sustainable living tips, product highlights, user-generated content, and educational pieces about the brand’s commitment to the planet. The goal was to create a balanced, engaging feed that resonated with the brand’s target audience, highlighting both the products and the values behind them.