POND'S
cleansing balm
We built a digital campaign for Pond's Cleansing Balm to show how it handles every kind of look. From heavy wedding makeup to trendy, everyday styles for young millennials, we wanted to prove that no matter your makeup vibe, this balm melts it all away. I'm We created a set of assets covering from video to different static for all digital platforms.
COLD CREAM
CLEANSER
We created a mixed-media campaign across digital and print to show off the magic behind Pond’s Cold Cream Cleanser. The goal was to visually map out the entire cleansing process, showing exactly how the rich cream transforms and melts away stubborn makeup while keeping the skin hydrated.
micellar wipes
We created a digital and print campaign for Pond’s Cold Cream Cleanser that maps out the satisfying process of melting away stubborn makeup. We also brought a fresh twist to our key visuals by weaving in an ingredient story, using artful close-ups to showcase the natural ingredients that keep your skin deeply hydrated while it cleanses.
