Pond's brand creative style is rooted in simplicity, trust, and timeless elegance, with a focus on natural beauty and self-care. Their visual identity often blends soft, soothing colors and clean lines to create a sense of calm and approachability. The brand’s messaging emphasizes inclusivity, celebrating diverse skin types and ages, while conveying a sense of empowerment through skincare. Whether through minimalistic product packaging or emotionally resonant advertising campaigns, Pond's maintains a balanced, relatable tone that highlights the effectiveness and reliability of their products. Overall, their creative approach combines modern sensibilities with a comforting sense of familiarity, positioning Pond's as a trusted partner in daily skincare routines.Creative lead for Pond's US social campaigns. Work closely with other continents creatives sharing and adapting global campaigns.