We developed the complete brand identity for Seventh Generation's intimate care campaign, "Free the V," which included designing social media assets, digital promotion strategies, and visual storytelling across various platforms. As the lead art director, I was deeply involved in every step of the creative process. From conceptualizing the logo design, ensuring it captured the essence of the brand’s commitment to sustainability and empowerment, to overseeing the photography and video production, my role spanned both the conceptual and execution phases. This included collaborating with a talented team of photographers, stylists, and videographers to ensure that each visual element aligned with the campaign's core values of inclusivity, natural care, and environmental responsibility. The campaign was not just about promoting a product but also sparking a cultural conversation around intimate care, promoting confidence, and empowering individuals to embrace their natural selves.

CD: Roxanne White

Creative Lead/Sr AD: Ana Soriano

Photography: Ana Soriano

Copy: Jasmin Sun