el mejor nido
El Mejor Nido is the Nestlé Hispanic Recipes platform. The El Mejor Nido website has hundreds of hispanic recipes made with Nestlé products. The main user of EMN are hispanics living in the US, which means their content is based in traditional hispanic recipes, but with an American twist. For the last three years I worked on print campaigns for in-store promotions, online digital campaigns, and events and actions. When I wasn’t working on that, I shot innumerable recipe photos for elmejornido.com.
DIGITAL
Type Digital
Season Ongoing
Promo Product All Nestlé products
Strategy Bring traditional hispanic recipes with a US twist; or traditional US recipes with a hispanic twist.
Communication Lifestyle images showing the storytelling of the recipe, and always imaging family.
Assets Mainly photography and digital banners.
Style Keys Extremely appetite appeal in lifestyle.
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NESTLÉ HOLIDAYS CAMPAIGN
Type In Store
Season Holidays 2016
Promo Product Nescafé Clásico, La Lechera, Coffee-Mate and Toll House
Strategy Instore Christmas execution
Communication Start a new tradition. Don't be afraid to customize the traditions you grew up with according to the place and new culture you live at.
Assets Recipe Cards, Posters, Basewraps, Danglers, Recipe trees, etc..
Style Keys Represent in each brand at the same lifestyle scene
3 kings CAMPAIGN
Type In Store
Season Three Kings 2016
Promo Product Nescafé Café de Olla, Abuelita and Nescafé Clásico
Strategy Get closer to the hispanic and general market consumer
Communication Represent each king with one beverage.
Style Keys Extremely appetite appeal and clean simple aesthetic.
