NESTLÉ la lechera
rebrand
Nestlé La Lechera is my baby. Since the very first moment I started working for Nestlé Global Foods brands I knew La Lechera would be "my brand." The foundation for my affection of the brand stems from growing up with it, but I also noticed and believe that it does not have the notoriety it deserves in the US market. I love a good challenge and I'm very proud to be part of the main transformation this brand saw in the US market. In collaboration with the marketing team, I helped facilitate the rebranding of the La Lechera brand with an updated, 21st century communication style.
identity
One of the most important features that makes La Lechera stand out amongst its competitors is the brand heritage. Since 1910, La Lechera has been a staple in households around the world and this is something that needed to be reflected in our branding. Implementing a handwriting font I wanted to help convey the artisanal aspect of the product that’s instrumental in the recipes consumers make at home with love.
packaging
I managed the whole process of exploration to find a new style that better reflects the essence of the product and is consistent across all six La Lechera products.
photography
I managed the whole process of exploration to find a new style that better reflects the essence of the product and is consistent across all six La Lechera products.
