IHOP x movies
Being a total movie nerd, one of my favorite parts of working at IHOP was getting to turn some of the biggest movies into real-life experiences. 🍿🥞 I got to work directly with studios like Illumination, Universal, and Warner Bros. to dream up limited-time menu collabs and the big ideas behind them.
IHOP X IF
I lead my creative team through the creation of all the assets for this campaign, from the big idea to the final production details. We worked closely with the POD agency to bring the movie promotion to life through a custom in-restaurant and digital campaign.
ACD: David Yu
SR AD & CREATIVE LEAD: Ana Soriano
DESIGNERS: Mafer Gonzalez and Jamie Drewry
PHOTOGRAPHY: Teri Lyn Fisher
We blended two different worlds, IHOP's real, cozy restaurant experience and the imaginative universe of the IF movie. By doing so, the campaign offered customers more than just a meal; it promised an immersive experience where the boundaries between imagination and reality were blurred.
We designed a menu that brought the world of IF straight to the table, turning each custom plate into part of the movie experience without ever losing the crave-worthy appeal of the food.
Storytelling was a key component, with the campaign not just promoting food but also immersing customers in the world of IF. Through the campaign’s narrative, IHOP would weave the themes of the movie into the customer experience.
IHOP X minions
Our team, alongside POD Agency, brought the Minions to IHOP with a promotional campaign and custom limited-time menu inspired by the movie.
SR AD & CREATIVE LEAD: Ana Soriano
COPYWRITER: Jill Jehery
Hands down, one of the most important pieces of the campaign was the kids’ activity sheet. We had so much fun mashing up the worlds of IHOP and Minions to create something that would keep little hands busy while parents enjoyed their pancakes.
IHOP X Wonka
We teamed up with Warner Bros. for a whimsical movie collab that went way beyond the restaurant doors. Our team built a full-scale promo campaign of a custom menu.
From an immersive in-restaurant takeover to a dreamy, meticulously planned influencer event, we turned a movie release into a full-blown experience.
