IHOP x if
The collaboration between IHOP and IF aimed to blend two seemingly different worlds—IHOP's real, cozy restaurant experience and the fantastical, imaginative universe of the IF movie. By doing so, the campaign offered customers more than just a meal;
it promised an immersive experience where the boundaries between imagination and reality were blurred.
ACD: David Yu
SR AD & CREATIVE LEAD: Ana Soriano
DESIGNERS: Mafer Gonzalez and Jamie Drewry
PHOTOGRAPHY: Teri Lyn Fisher
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Big Title
The menu was likely reimagined to reflect the movie’s fantastical theme, with special, limited-edition items that evoke the spirit of IF. Think along the lines of pancake designs inspired by the film’s characters, scenes, or key themes.
Special IF-themed meals could transport guests into the whimsical world of the movie while they enjoy their favorite IHOP staples.
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Storytelling was a key component, with the campaign not just promoting food but also immersing customers in the world of IF. Through the campaign’s narrative, IHOP would weave the themes of the movie into the customer experience.
This could be done through the use of digital signage, social media stories, engaging customers in the larger-than-life fantasy experience. Each meal could be presented as part of a larger, evolving story, making the dining experience feel like a chapter in a magical tale.
Across various channels (in-store, social media, and digital platforms), IHOP and IF would collaborate to ensure a cohesive experience. Social media campaigns could leverage hashtags and challenges to engage customers and encourage them to share their experience. For example, guests might be encouraged to share photos of their IF-themed meals with specific tags for a chance to win movie-related prizes.
A seamless integration of the IF movie's visual style on IHOP’s social media accounts, website, and email marketing would ensure consistent messaging, pulling customers into the fantasy from the moment they first hear about the collaboration.
