IHOP
CAMPAIGNS
AYCEP CAMPAIGN
AYCEP CAMPAIGN
For IHOP regulars, All You Can Eat Pancakes is basically a national holiday. To celebrate, I led the creative team from brainstorm to final production for the "Raining Pancakes" campaign. We brought the ultimate carb-lover's dream to life with a fun, high-energy rollout across in-restaurant dedicated menus and displays, OOH billboards, and digital ads.
LEAD CREATIVE/ SR. AD: Ana Soriano
DESIGNERS: Mafer Gonzalez
COPY: Dani Bergner
PHOTOGRAPHY: Tery Lynn Fisher
pancake of the month
Pancake of the Month was created to bring a little monthly excitement to IHOP, introducing limited-time custom pancakes and testing which ones could become future menu favorites. We created the full visual identity to give the program its own personality in-restaurant, making each new pancake feel like an event and giving customers a reason to come back every month.
LEAD CREATIVE/ SR. AD: Ana Soriano
DESIGNERS: Jamie Dewrey /Joy Castilione / Mafer Gonzalez
COPY: Dani Bergner
PHOTOGRAPHY: Tery Lynn Fisher / Lew Robertson
We designed a unique photography style for each Pancake of the Month, capturing the personality and vibe of each one through its ingredients, colors, and overall visual story and elevating them with our photography.
ihop x kids
Let’s face it: for kids, a restaurant shouldn't just be about eating; it should be about having a blast! While IHOP naturally welcomes families of all ages, this project reimagines how we capture the hearts of our littlest customers. We are transforming standard family dining into a fun-first experience, combining kid-approved flavors with interactive entertainment to create the ultimate destination for family fun.
Designing these activity sheets is hands down one of the most fun projects we have ever worked on. Not only did we brainstorm and test the ideas with our own kids, but we also customized every single sheet to completely immerse children in a fun IHOP world.
IHOP’s Halloween "Scary Face" pancake is a massive seasonal driver, and we took the spooky fun nationwide across all franchises. The omnichannel campaign completely took over the dining experience, rolling out across in-restaurant POP displays, custom menus, and a full digital platform blitz. To keep the vibe completely authentic to a messy family breakfast, we skipped traditional casting and just used my own kid as the talent (perks of the job!). The high-visibility rollout successfully packed restaurants and turned a classic menu item into a must-visit October tradition.
menu campaigns
How do you keep an iconic breakfast brand looking fresh and utterly delicious? You give our creative team the keys to every IHOP menu and marketing campaign. We managed the entire creative lifecycle for core seasonal menus, wild collaborations, and fast-moving LTOs. From the first whiteboard sketch to the final food photography and production details, we built a unified visual story. Whether a guest saw our work on an OOH billboard, a smartphone, or sitting right at the table, our goal was always the same: make them hungry.
