BISSELL CAMPAIGNS
Our dedicated Bissell team was the creative engine behind every product campaign, from the big idea all the way to the tiniest performance asset. We created, adapted, and brought each product to life across retail, programmatic, and social—keeping things fresh, engaging, and very, very clean.
POWERCLEAN
LAUNCH CAMPAIGN
PowerClean DualBrush was Bissell’s biggest launch of 2026, and I had the chance to lead the creative from the very first concept all the way through the final production details. Working alongside our agency partners, I led the full IAT process and the development of creative across media, retail, and social.
We built a complete ecosystem of assets designed to guide consumers through the entire funnel—from awareness and consideration to conversion—with tailored creative and messaging for every stage. Basically, from the big idea to the tiniest production detail, we covered it all.
For production, we teamed up with Taproot for a full week of shooting to bring the campaign to life—and packed it all in. We delivered 30 video versions plus photography across different colorways and audience variations, making sure every piece of content had its moment.
little green mini
If I had to pick a favorite from all the product work I did on this account, Little Green Mini would be it. Built for Gen Zennials, this little powerhouse gave us the freedom to be more playful, unexpected, and experiential across every performance media campaign.
From custom media and influencer content to OOH, we always made the Little Green Mini’s iconic aesthetic part of the story—and the hero. Every touchpoint was designed to let the product shine.
